Target Audience Brief for Music Video

Our target audience is male and female aged between 16 and 30. This is because based on the genre of our music and therefore market research, this is the main demographic for the sort of person who listen to this type of music.

Demographic of Target Audience/Target Audience Profile-
Age: 16-30
Gender: Male and Female
Marital Status: Single, In a Relationship, Engaged
Occupation: Student, Starting Work, Skilled Profession
Social Grades: Our target audience will be of the social grades B-D. This therefore includes C1 and C2. This means our target audience have varying different backgrounds meaning we don't segment our market, meaning the music video may not be as specific and targeted, resulting in a larger market to aim at, increasing the chance of a high amount of views from the audience.

 

 

I feel that we can target this audience because the genre of our music video is post dub step, electronic and  Indie pop. This means that both males and females enjoy this sort of music. In order to target towards our market, we are using a male actor in the music video. The idea behind this is that it will help attract female audiences. To attract the male audiences, we have set the music video in a dark woods, this will give a mysterious, scary feel to it, which we can work with and help build tension, making it an enjoyable watch and make it relevant for a male to watch as well. Overall, by incorporating all these things together, it means the music video is relevant for our whole target audience.

Content of Music Video-

Our music video is going to be set in a dark forest. This therefore appeals to both male and female audiences and doesn't segment and mean one gender favour it more than others. In contrast to this, if we set it on a football pitch, stereotypically we may lose some of the female audiences, similarly if we set it in a shopping centre, we may lose some of the male audiences. Therefore, by ensuring we set it in a creative and relevant setting that also links with the lyrics (considering Goodwin's theory) and fits in with the song was very important.

We have a lead character in the music video. The character is a male, and throughout is very suspicious. As the music video goes on, the tension will build, keeping our target audiences intrigued as to what is going to happen next. Also because of the setting and the entire mise, I feel it will keep both female and male audiences entertained and therefore ensure both audiences are attracted to our music video.

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