Wednesday 1 October 2014

Music Video Brief

Below is a brief synopsis of how we would like our music video to run, along with a description of our singular character and a description of why he has been constructed for the video. 


Our music video is going to be for Trials of the Past by SBTRKT, and is going to continue the dark, spooky themes which run throughout his videos. The premise of the video is going to be a male character around the age of 20 who has woken up in the woods, and is haunted by visions of the past as he tries to find his way back to civilisation. The confusing element within our video will be relatable for our target audience as many experience alienation and confusion within their teenage years. We chose such a character considering the uses and gratifications theory, as I believe that our target audience will be able to relate to a character who is similar to themselves. In terms of style, the video is going to be shot in partial black and white and partial colour, in order to break up the narrative shots from the lip-syncing shots. The video is going to have a cyclical structure, as the final shot of the video is going to be the same as the first shot, showing that the character is trapped in this cycle of being haunted and running to the woods in his dreams.

Close up shots are important within
music videos as they allow the record
company to sell the artist more effectively
Character profile: As previously mentioned, the character is going to appear to be around the age of 20, and is representing the artist within the song. We decided that the character was going to be a representation of the artist so that we could include some close-up lip syncing shots, as these are incredibly important within music videos when it comes to selling the artist. In terms of costume, our character is going to be dressed in pyjamas, in order to make it more believable that he has awoken in the woods. He has blonde hair and is fairly short, which allows us to use birds-eye views in order to make him seem paranoid and like a victim. In terms of the audience's perception of the character, we want him to be seen as a tragic hero - a character who is unable to break the cycle which he is trapped in, despite his efforts. 


By George Martin 

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