Rhys Willett:
Calum Tween 8282 :
Not Giving In by Rudimental ft. John Newman & Alex Clare is my favourite music video. The reason behind this is because of the obvious narrative and strong meaning behind the song and music video. The music video is set in a Filipino shanty town and the main characters are two young boys. They get abused by there father, as to does there mother. In the end, one of the brothers escapes and runs away, however the other doesn't. The music video therefore has a very strong narrative, and the moving images that the audience can see on the screen link well with the lyrics of the song. This results in the audience always being attentive to what is happening and by the end feel quite taken back by the music video and moved by it, meaning they have connected with it which helps sell the song. For this reason alone, it makes it one of my favourite music videos and I would like to take from this and consider incorporating a strong narrative in our music video as it then allows for the audience to engage with the music video better and maybe even relate to it, which would then link in with the Uses and Gratifications Model that suggests people watch things to be able to fulfil certain needs.
I also enjoy the music video because of the variety of shot types that it includes. It has a large range of shots which makes it interesting to watch, I particularly like the elevated birds eye shot that shows the boy dancing and also sets the scene, showing how cramped the shanty town is, connoting that the boys maybe feel trapped in terms of not being able to escape the abuse at home, and having to suffer.
My favourite music video is Afterglow by Wilkinson. The video details a couple that have been together for five years. Throughout the video, we see many different statistics of what they have done since the start of their relationship. The reason I like this video is because it is relatable on many different levels. Firstly, the idea of being in a relationship, and sharing ones life with another individual can be related to many audience members. This is similar to some of the statistics shown in the video (some more than others).
Additionally, I feel that the humor in this video contributes to it's success in being an effective music promo. This is because there are several shots with humorous statistics. This, paired with the humorous footage adds to the reality of the video, due to it's lack of strict seriousness, therefore making it more relatable.
Lastly, I feel that the idea for this video is extremely original. I have never seen another video like it, and I think it is extremely effective.
Not Giving In by Rudimental ft. John Newman & Alex Clare is my favourite music video. The reason behind this is because of the obvious narrative and strong meaning behind the song and music video. The music video is set in a Filipino shanty town and the main characters are two young boys. They get abused by there father, as to does there mother. In the end, one of the brothers escapes and runs away, however the other doesn't. The music video therefore has a very strong narrative, and the moving images that the audience can see on the screen link well with the lyrics of the song. This results in the audience always being attentive to what is happening and by the end feel quite taken back by the music video and moved by it, meaning they have connected with it which helps sell the song. For this reason alone, it makes it one of my favourite music videos and I would like to take from this and consider incorporating a strong narrative in our music video as it then allows for the audience to engage with the music video better and maybe even relate to it, which would then link in with the Uses and Gratifications Model that suggests people watch things to be able to fulfil certain needs.
I also enjoy the music video because of the variety of shot types that it includes. It has a large range of shots which makes it interesting to watch, I particularly like the elevated birds eye shot that shows the boy dancing and also sets the scene, showing how cramped the shanty town is, connoting that the boys maybe feel trapped in terms of not being able to escape the abuse at home, and having to suffer.
George Martin: Fell in Love With A Girl by The White Stripes is my favourite music video, as it is so recognisable and different from any other music video. It is constructed entirely from stop motion, which means that each frame (baring in mind that most videos run at 24 frames per second) has to be constructed individually, which reveals the extent of work which went into constructing the video. This is what makes the video so original, as it is a completely different spin on the performance based music video which is usually used for rock videos. I also like the supposed simplicity which the video has, as established by the opening shot of the child playing with lego - it is a contrast to the actual complexity which producing the video would have involved.
Jack Jolly: My favourite music video is Born To Die by Lana Del Rey. This is because of the artistic factor that the video possesses. It was one of the artists first music videos so I appreciate that she didn't resort to the use of sexualisation and nudity to gain popularity. Lana Del Rey uses art and a strong narrative in the music video to create a well rounded product.
I admire the creative skills of Yoann Lemoine, who shot this video and other videos like Teenage Dream by Katy Perry. Similarities are obvious, not in content but in artistic flare. The Tiger's are a symbol of royalty when used in conjunction with the crown Del Rey is wearing and the throne she is sat upon. This is quite a female empowered song and it is my favourite because it doesn't conform to the usual representations of women, as explained in the Cultural Effects Model.
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