Friday 17 October 2014

Research into music videos by our chosen artist

Hold On: From the offset of the video there is a dark theme, with the lights shining in the night time causing large shadows to be visible throughout the video. This matches the haunting mood of the song, and is a convention of SBTRKT's videos (New Dorp, New York has a similar lighting theme) which we are going to include in our video. In addition to this, the lyrics evoke a theme of a sad, failed romance, which is similar to the message within Trials of the Past. Ideas which we will take from this video also include the use of only a couple of actors, as this creates a more personal and

 

Wildfire: There is a very artistic theme to this video, due to the unapparent narrative, the video consists of a female character under a fan which is somehow sucking everything up. The video doesn't amount to much but when the fan stops the female tries to crawl to the bathroom until the video cuts to a scene of her looking rather ill in bed. The significant shot in this video is the use of the SBTRKT logo, the tribal mask, it is seen in this video as the paint from it is being sucked up by the fan. The video is an artistic representation of the songs lyrics.

 


Both videos are quite diverse in that they could be interpreted in different ways. Referencing to Reception Theory, the videos are both ambiguous, which is the plan for our own video. I like how artistic both videos are and how they could mean something different to each individual audience member.

By Jack Jolly

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