Tuesday 30 September 2014

Music video conventions

Music Video Conventions - 'November Rain' by Guns 'n' Roses
In the music video for the song November Rain by Guns 'n' Roses, the stereotypical conventions of the music genre, and music videos are largely met.

Performance
The main convention of rock music videos is the performance from the artist. In this music video, there are several performances by the band, as well as several individual shots of the band member, guitarist Slash. This is a convention of rock music as this genre is seen as more of a band related genre, therefore a performance in the video is necessary to see the variation of physical instruments used in the production of the song, and the skill needed to play said instruments.

Narrative

The conventional narrative of the rock genre as a whole usually revolves around the lyrics of the text. In this case, the lyrics relate to the video significantly. The lyrics 'Because nothing lasts forever, and we both know hearts can change' are met with the showcase of an expensive wedding, and as the bride enters the car after the ceremony, she has a look on her face as if to say she is not fully committed to the marriage. 

Mise-en-scene
The mise-en scene in this text meets the conventions of a rock video largely. The stereotypical codes and conventions of mise-en scene in rock music videos includes performance based settings such as stages or shows, as well as dark and 'rock & roll' clothing types. This is showcased in this piece, particularly where the guitarist, Slash, is performing a guitar solo (pictured above). This clothing choice is seen as different, original and somewhat rebellious. This is where the equilibrium of music videos and the genre lies, as the artists are showcasing these clothing choices in the video text here.

Summary
To summarise, this music video for November Rain by Guns 'n' Roses meets the stereotypical codes and conventions of rock music videos in terms of narrative, performance aspects as well as mise-en scene and props. This is common throughout rock music videos, and due to Guns 'n' Roses large and popular status as being seen as rock legends, this is likely to be the case for the majority of their videos.

Our genre for our music video is Indie Pop. The generic conventions in this sort of music video are difficult to settle on because of the mix of genres. Pop music usually features a lot performance shots which show the star to the audience. Our video will feature a lot of lip syncing clips which will deter from the narrative of our music video partially. The narrative will also be quite confusing, which is  convention for indie videos. Videos from SBTRKT himself, our artist, are very ambiguous and confusing, relating to the genre. The indie genre also has conventions of meaningful narratives. There could be a deeper meaning to a simple concept in an indie video which might be one of the conventions which is relevant to our video. We want to do this because a simple music video is of no interest to audiences, a good video makes an audience want to watch it again to fully understand the concept.
By Rhys Willett and Jack Jolly 

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