Below are some questions which I have conceived in order to discover who music videos are typically aimed at. This will be very helpful when it comes to constructing the music video which we will be making later in the year, as not only will it help to narrow our target audience but will also show us what the feature(s) people enjoy the most in a music video is. I plan on
1. What is your favorite music video, why is it your favorite, and on what platform (TV, YouTube etc) did you first see it?
2. When watching a music video, which of these things are you most interested in seeing? A: Narrative B: Style C: Shots of the artist outside of the norm (i.e. doing day to day activities) D: Performance shots
3. What is your opinion on music videos which contain a lot of lip syncing, either by the artist or by an actor?
4. Do you prefer music videos which are highly produced or videos which have lots of verisimilitude, as if they have been self produced?
5. Are you likely to respond to product placement or advertisement within a music video? A: Yes, I will always respond to it B: Only if it is a product I already know of C: I usually ignore product placement within music videos
6. Which of these platforms do you watch music videos on the most? A: Dedicated TV channel (ie MTV music, Kerrang), B: YouTube/Vevo/Vimeo C: Non-dedicated TV channel
7. How often will you purchase music by an artist after being impressed by their music video? A: Never/very rarely B: Occasionally, although usually if I have heard other work by the artist as well C: Very often, as the aesthetic shown within a music video is often enough to make me like/dislike their music
8. Do you prefer music videos which show the artist as a star or as an ordinary person?
9. Have you ever experienced an interactive music video, and if so, what was your opinion of it?
10. Are you likely to watch music videos by the same artist one after another?
2. When watching a music video, which of these things are you most interested in seeing? A: Narrative B: Style C: Shots of the artist outside of the norm (i.e. doing day to day activities) D: Performance shots
3. What is your opinion on music videos which contain a lot of lip syncing, either by the artist or by an actor?
4. Do you prefer music videos which are highly produced or videos which have lots of verisimilitude, as if they have been self produced?
5. Are you likely to respond to product placement or advertisement within a music video? A: Yes, I will always respond to it B: Only if it is a product I already know of C: I usually ignore product placement within music videos
6. Which of these platforms do you watch music videos on the most? A: Dedicated TV channel (ie MTV music, Kerrang), B: YouTube/Vevo/Vimeo C: Non-dedicated TV channel
7. How often will you purchase music by an artist after being impressed by their music video? A: Never/very rarely B: Occasionally, although usually if I have heard other work by the artist as well C: Very often, as the aesthetic shown within a music video is often enough to make me like/dislike their music
8. Do you prefer music videos which show the artist as a star or as an ordinary person?
9. Have you ever experienced an interactive music video, and if so, what was your opinion of it?
10. Are you likely to watch music videos by the same artist one after another?
By George Martin
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