Ideas for magazine advert

For our project, we have each compiled ideas for a magazine advert draft for our album. This has linked to our individual designs, and we have each developed a rough design for what we had in mind.

Rhys' Design

For my design, I have linked the idea of the album cover and the portrayal of the dream state to produce this graphic. For this draft, I have used an image off of Google for the man asleep at the bottom, however for our final piece, we would use the actor from our video.
Behind the sleeping man, there is an image of himself walking through the woods, in his dream. Surrounding this image are images of space nebulas and abstract shapes and textures. This enforces the idea of him being in a dream, as it is abstract and peculiar; different to his normal life.
In order to make it professional, I have included pretend reviews from famous names in order to promote the idea that this album is known by large companies and institutions.
In addition, I have included the name of the artist and the album at the top of the page. This is because, as I learnt from my research, I found that the majority of posters have the name at the top in order to suggest it is the most important and fundamental aspect of the poster.
Below this, I have put in capital letters 'OUT NOW'. This is to make it evident to the audience of the text that the album is available to purchase.

Calum's Design

My design is an image of a man walking on a road, with woods either side of him. This therefore is very similar to the actual location that we are filming the piece in and connotes the same ideas, meaning that the audience will instantly get an understanding of the location the video is set in, and how the magazine advert therefore links in with the music video. On the magazine advert, you can also see the words 'Trials of the Past' all in capital letters. This is because this is the song title, and is therefore a very important aspect of the magazine advert. By positioning it in the middle of the advert peoples eyes are instantly attracted to it. In the bottom right hand corner there is the name of the artist, along with key information regarding when the single is released. In the bottom left there is an image of the Young Turks record label sign, this is who SBTRKT is signed to and therefore is important to include in the magazine advert. Overall when I produced my magazine advert, I considered how I could use colour effectively, by having it quite dull it means the target audience can start to understand the genre of the music video and the sort of things they can expect to see in it. Also it meant that the text would then stand out against the dark background, helping it catch the eye of the audience and making them read it. The colour red also connotes blood and passion, this links in with the rather strange and eary scenes that can be seen throughout the music video.

George's Design 



This is my second idea for my magazine advert ancillary task. I believe that it is still effective, although is not as effective as my initial poster, as it does not contain as many eye catching colours. However, with this said, I do believe that this poster fits the theme of the video well, as it is dark and monochrome with an emphasis on shadows with very little colour. In addition to this, it has a level of correspondence to the album cover, as the forest on the front matches the dark theme, along with the font being similar. The only use of colour is for the text which reads "debut album out now", as in terms of marketing, this is the most important part. It is important as the music video and its ancillary products will be used in the real world in order to market an album. Finally, I have included links to websites, as these will help any potential fans to hear music by the artist quickly, and will then be able to purchase this music.

Jack's Design
 

 

This is my first attempt at a magazine advertisement. I have used Stock Images from the internet to create the same sort of gesture as our video - that a ghost will be involved with a person. I used Photoshop to create this magazine advertisement and there a lot of things which are lacking from my design. The green artist title is a difficult colour to read against the black background whereas the white is much clearer. The fonts are a bit too basic for a music magazine advertisement. The information is lacking and there is no record label logo to indicate which label SBTRKT are with. However, things which I did that I liked were the black and white effect on the 'ghost' to show he is a ghost and different from the full coloured man. I think my image choices are alright because I picked images which would connect in a way that would portray them looking at each other. They don't have a white background because I used to tools to get rid of the background. To improve the magazine advertisement I think more detailed information needs to be added and perhaps more interesting visuals.

 

Since doing the first magazine advertisement I have designed another one with much more detail and more sophisticated aesthetics.

 

I am much prouder of this magazine advertisement since I have developed my Photoshop skills. It is much better than my first one with more detail, information and better images. I have included a Young Turks logo and a quote from a music magazine to promote the single. One thing I really like which I have done is make the middle part of the title black to contrast the white and make it clearer against the background. The background of the road and the forest incorporate into the house style of all three products. Our video is based in a forest and features an abandoned road whilst our digipack also has images of trees and creepy forests on it. I used a black and white theme for the majority of the writing to match the record label logo and so it isn't too over-powering over the top of the background. However, to make the artist name stand out I used an effect which is a mix of colours to amount to something a bit different from the rest of the fonts and colours. I'm glad it doesn't clash with the background, however that is personal opinion, some people might think it does.