Ideas for digipack

For our piece, we have together thought of an initial idea for the design of our digipack. We want our digipack to reflect our music video, in addition to the song itself.
As a group, we have individually designed ideas for the initial album cover, that will be a part of our digipack design.

Rhys' Design
In this design, I have attempted to portray the idea of an individual that has been placed in the woods in a dream state; hence the pyjamas. I have coloured in the clothing of the man to make his clothes look dirty, as if he has been on the floor in the dirt and leaves. I have also included a lens flare in front of the man. This is to try and suggest that he is following, or looking at something special - or possibly - paranormal.
I have tried conveying these ideas because by analysing the lyrics for this song, I have concluded that the theme of the song, album and digipack should be a paranormal basis. This is because of the mention of ghosts and ghouls, and the idea of the individual have nightmares. This combined together with typical paranormal conventions gave me the impression of a forest at night being the suitable location.

George's Design

Front Cover

Interior

Back Cover

Front Cover: The front cover has a different theme to the magazine advert and rest of the digipack, in the respect that I have branched away from the theme of darkness and forests to include more colours. Whilst the forest which is featured on the magazine advert design (and consequently in the music video) is still visible, I have put a layer of paint over the top, in order to make the album cover stand out more to potential customers. I chose such a mix of colours to paint over the top as I believe they signify the confusion which the narrative of the music video. 

Inside: For the interior design of this digipack, I have decided to go with an idea which is usually seen on the inside of gatefold-sleeve vinyl records. By placing the lyrics all over the inside of the digipack, the person who has purchased it will be able to connect on a deeper level with the song by reading through them. This will help them to access the video in a different light, which will then hopefully lead to them encouraging others to watch the video or buy the digipack, thus further marketing the artist.

In terms of style, the interior carries on the black, white and red theme which is seen on the magazine advert, along with continuing the use of the font which is on the advert. I have placed a semi-opaque CD as part of the design, in order to demonstrate where the CD would be placed if I was to construct this part of the digipack. The red writing is to emphasise the last line of each paragraph of lyrics, as the line forms an integral part of our music video, which I hope somebody reading the lyrics will pick up on. 

Back Cover: The back cover is instantly recognisable from both the music video and accompanying magazine advert. However, I have designed it using Andy Warhol style "pop art", as shown by the posterised feel of the image. I have also recoloured the image of the woods from the front cover and magazine advert using a sepia-based filter. This was so that I can make it seem more nostalgic and like an old photo, to represent the element of the "past" within the song and video. Another modification which I made to the image using photoshop is a pull focus, which means that the edge of the image becomes blurry with the focus on the middle - this blurriness signifies the confusing and fast paced nature of our video.

Jack's Design

 

This is the Digipak I have created which folds into a 6 panel Digipak. I used a Black and White effect to add an edgy feel to the Digipak so it matches the edgy feel of our song and video. I used images of forests and lonely roads because that is what will be featuring in our video as stated in our proposal, shotlist and storyboard. I incorporated the Young Turks record label logo to create authenticity for the Digipak. As well as this I found an image of a barcode to make the Digipak look like a real Digipak. I thought too much black and white would make for a slightly boring overall effect so the front cover is of colour and I found an effect which gives the cover a surreal vibe, linking to the ideology of our video. I tried to find fonts similar to the original SBTRKT font because it works really well for the artist. The contrast between colour and black and white also represents the contrast between our two characters, the human Tom and the ghost Tom. To give an overall authenticity and realness to the Digipak I included a tracklist with 4 songs to make the Digipak appear to be for an EP.    

 

Calum's Design